01
Campaign Builder & Approvals
Visual campaign editor with multi-step approval workflows, self-approval prevention, budget-threshold gating, and test dispatch to up to 5 numbers before full rollout.
Customer Engagement Platform
Pulsar
Create, govern, and measure customer engagement across every channel in one place.
Pulsar is an omnichannel customer engagement platform built for organisations that need more than a bulk campaign tool. It brings customer messaging, campaign control, delivery governance, analytics, and channel operations into one workspace so teams can run engagement across SMS, email, IVR, mobile ads, and future channels like WhatsApp from a single governed platform. Purpose-built editions for agencies, enterprises, and operators provide the right approval controls, reporting views, and delivery safeguards for each operating model.
Marketing agencies running multi-client campaigns with white-label reporting Teams managing engagement across multiple customer channels [object Object]
Best for
Teams managing engagement across multiple customer channels
Implementation
Delivered as a central engagement platform with channel adapters, approval workflows, analytics dashboards, and optional integrations into CRM, audience, and gateway systems.
Outcome cue
Run customer engagement from one governed workspace instead of many disconnected tools
Why This Exists
The Problem We Solve
01
Fragmented execution
Customer engagement teams often stitch together separate tools for SMS, email, voice, ad audiences, approvals, and reporting. The result is fragmented execution, uneven governance, inconsistent campaign measurement, and too much manual work whenever teams need to coordinate engagement across channels.
Current state
Disconnected tools create friction
Customer engagement teams often stitch together separate tools for SMS, email, voice, ad audiences, approvals, and reporting. The result is fragmented execution, uneven governance, inconsistent campaign measurement, and too much manual work whenever teams need to coordinate engagement across channels.
Platform response
One governed system replaces many handoffs
Pulsar gives teams one platform to plan, approve, orchestrate, deliver, and measure customer engagement across channels. Campaign controls, audience rules, channel adapters, analytics, and audit trails live in the same system, so teams move faster without losing governance or visibility.
Business result
Clearer execution without added complexity
Instead of adding another campaign tool, this product becomes the operating layer that makes execution more consistent, approvals easier to follow, and outcomes easier to measure.
How Teams Use It
How It Works
Pulsar gives teams one governed flow for preparing engagement, running it across channels, and learning from the response.
01
Audience, message, and approval design
Teams define the audience, message path, timing, and approval flow before any channel goes live.
Campaigns start with clearer ownership and fewer approval bottlenecks.
02
Controlled delivery across touchpoints
SMS, email, IVR, and ad audiences are executed from one workspace with governance, scheduling, and compliance controls applied throughout.
Customer engagement stays coordinated instead of being split across separate delivery tools.
03
Response, delivery, and audit analysis
Delivery performance, audience response, and audit history are reviewed in the same reporting and governance layer.
Teams can improve the next engagement cycle with better evidence, faster reporting, and clearer accountability.
01
Audience, message, and approval design
Teams define the audience, message path, timing, and approval flow before any channel goes live.
Campaigns start with clearer ownership and fewer approval bottlenecks.
02
Controlled delivery across touchpoints
SMS, email, IVR, and ad audiences are executed from one workspace with governance, scheduling, and compliance controls applied throughout.
Customer engagement stays coordinated instead of being split across separate delivery tools.
03
Response, delivery, and audit analysis
Delivery performance, audience response, and audit history are reviewed in the same reporting and governance layer.
Teams can improve the next engagement cycle with better evidence, faster reporting, and clearer accountability.
Product Overview
Features
Organised as focused feature areas, each responsible for a distinct operational concern.
Feature focus
Campaign Authoring
Build campaigns, journeys, segments, and reusable templates with the right review controls before anything goes live.
Campaign Builder & Approvals
Audience Segmentation
Multilingual Templates
Journey Orchestration
Feature focus
Compliance & Governance
Approval chains, role-based controls, DND filtering, budget gates, and immutable audit history across every engagement action.
Enterprise Governance
Feature focus
Channel Orchestration
Coordinate dispatch across SMS, email, IVR, mobile ads, and future channels with throttling, scheduling, and delivery visibility.
Multi-Channel Delivery
Journey Orchestration
Real-Time Delivery Tracking
Feature focus
Analytics & Commercial Controls
Measure performance, compare channels, export client-ready reports, and track commercial outputs with tax-aware invoicing.
Engagement Analytics
White-Label Reporting
Invoicing & Tax Compliance
Real-World Scenarios
Use Cases
Agency Campaign Manager
Agency managing cross-channel engagement for 15 clients
An agency runs SMS, email, and mobile ad campaigns for 15 brands from one workspace. Each client has isolated data, branded reporting, and separate billing. The team creates templates, configures audiences, submits campaigns for approval, and reviews performance by channel without switching between tools.
Channels / surfaces
SMSEmailMobile ads
Campaign Builder & ApprovalsWhite-Label ReportingEngagement Analytics
Outcome
The agency scales client operations without losing control, reporting quality, or margin visibility.
Operator Campaign Operations
Operator coordinating subscriber engagement with DND compliance
A telecom operator runs a multi-wave engagement programme that starts with SMS, follows with IVR for non-responders, and exports retargeting audiences for mobile ads. The platform applies regulatory and operator DND rules, enforces quiet hours, and tracks delivery and response across each stage.
Channels / surfaces
SMSIVRMobile ads
Audience SegmentationEnterprise GovernanceJourney Orchestration
Outcome
Operations teams coordinate wider engagement journeys without breaking compliance or losing measurement continuity.
Corporate Marketing Lead
Enterprise running approval-gated customer journeys
A bank launches a customer engagement programme that spans email, SMS reminders, and follow-up IVR. Legal, marketing, and finance approvals are captured in the same platform, rejection reasons are logged, and channel performance is compared after launch to refine future journeys.
Channels / surfaces
EmailSMSIVR
Campaign Builder & ApprovalsEnterprise GovernanceEngagement Analytics
Outcome
Enterprise teams get faster execution with stronger auditability and better post-campaign learning.
High-volume
Campaign message delivery
Purpose-built editions
DND compliance hierarchy
Carrier-grade
Delivery reliability
Delivery and compliance figures should be presented as platform-backed operating metrics, not as generic marketing claims.
Editions
Choose the operating model that fits
Each edition is framed around a different team shape, control model, and rollout path.
Agency Edition
01Marketing agencies managing multiple clients
- Multi-client workspaces with isolated data
- White-label reporting for client delivery
- Delegated campaign execution per account
- Consolidated billing across clients
Enterprise Edition
02Corporate marketing and CRM teams
- Multi-step approval workflows with role gating
- Budget-threshold controls and audit trails
- Integration APIs for CRM and data platforms
- Field-level RBAC and compliance reporting
Operator Edition
03Telecom campaign and partner teams
- Operator-safe execution with DND enforcement
- Network-linked throttling and quiet-hour controls
- Partner-level access and approval scoping
- Regional tax handling for Pakistan operations
Readiness
Is This Right For You?
Who This Is For
- Teams managing engagement across multiple customer channels
- Businesses that need campaign governance, approvals, and analytics together
- Operators, enterprises, and agencies replacing fragmented engagement tooling
Not Ideal For
- Teams that only need a simple one-channel bulk sender
- Use cases where campaign governance, segmentation, and reporting are not important
How It Is Usually Implemented
Delivered as a central engagement platform with channel adapters, approval workflows, analytics dashboards, and optional integrations into CRM, audience, and gateway systems.
SMS gateways and operator messaging connectionsEmail delivery providersIVR and voice platformsAd and audience export workflowsCRM, customer data, and reporting systems
What You Need To Get Started
- 1 Channel setup for SMS, email, IVR, and other required delivery connectors
- 2 DND and suppression rule configuration for regulated and internal exclusions
- 3 Role, approval, and workspace configuration for the selected edition
- 4 Template and journey setup with multilingual content where required
- 5 Pilot rollout with one business unit or campaign programme before scale-up
Feature Set
What teams can work with day to day
The product story becomes clearer when features are framed as practical controls and workflows rather than a flat checklist.
02
Audience Segmentation
Visual segment builder with geographic targeting (District → City → Area), ARPU range, network type, operator, and gender filters. Supports CSV imports with smart deduplication.
03
Multilingual Templates
Author in English or Urdu with full UCS2 support. Smart character counters respect SMS segment limits (160 GSM / 70 Urdu). Device mockup preview included.
04
Multi-Channel Delivery
Orchestrate engagement across SMS, email, IVR, mobile ads, and future channels with adapter-based delivery, scheduling controls, and channel-specific execution rules.
05
Journey Orchestration
Coordinate multi-step engagement flows across channels, including follow-up logic, audience branching, holdouts, and staged channel sequencing.
06
Real-Time Delivery Tracking
Track dispatch, delivery, and execution progress across channels from one dashboard, with real-time status updates and channel-level operational visibility.
07
Enterprise Governance
Role-based access with field-level restrictions, immutable audit logs, mandatory rejection documentation, and four-level DND hierarchy enforcement.
08
Engagement Analytics
Measure campaign, journey, and channel performance from one reporting layer, including delivery, engagement, response, cost, and audience-level comparison views.
09
White-Label Reporting
Branded PDF and CSV exports per client or campaign, with delivery, engagement, and cost views that can be shared externally without rebuilding reports manually.
010
Invoicing & Tax Compliance
Automatic post-campaign invoice generation with regional tax snapshots captured at campaign creation. Payment status tracking with Pakistan regional tax support.
See what Pulsar can do for your business
Share your requirements and our solutions team will design a tailored implementation for your environment.